iGaming · Operator-side · 10+ years
Marketing operations and planning for iGaming operators.
Ten years operator-side, putting planning and coordination behind marketing and commercial teams — most recently at LiveScore and Fanatics.
I've spent my career building how iGaming marketing, CRM and commercial teams plan and run — the difference between a strategy that looks good in a deck and one that actually gets delivered. Most recently planning at LiveScore and commercial strategy at Fanatics.
I install the planning and operating rhythm that keeps cross-functional teams aligned under pressure — including the pressure the new Responsible Gambling Duty and stake-cap rules are putting on operator plans now.
Diagnostic audit
A scored review of your CRM journeys or planning maturity, with a prioritised roadmap.
Regulatory re-planning sprint
A board-ready rebuild of your marketing and CRM plan for the new RG Duty and stake-cap rules, with retention economics protected.
Operating-cadence install
Quarterly planning and a cross-functional operating rhythm, set up to hold after I leave.
